1. Market Fragmentation
While fragmentation poses challenges for the developers, it also offers an equally lucrative opportunity for the businesses. No other mobile operating system powers devices in every chunk of the market and this means a mass market at ejection.
2. Hardware Compatible
Continuing with earlier point, Android applications run on devices from different manufacturers with varied hardware configurations. This ensures that it offers great performance to the users by not considering the device they use.
3. Multi-Network Distribution
Apart from Google Play the official app marketplace, Android application are also distributed through several third-party marketplaces. This thing allows you to reach out to the larger part of the users and increase your market penetration.
Android offers more options for customization based on the needs of your business, and also the changing trends in the market. Developers can easily get the existing apps and make them more contemporary in their features and functionality.
5. Easy Approvals
Android applications don’t need to go through any approval process before making their step into the market place. So from concept to an running product making its way into the market place is shorter than others.