1. Fewer Cost
Since your app can use functions of other applications, your development team needs less time to build an app with comprehensive features, which reduces the cost of development and time to market. .
2. More Values
By providing app users with advanced features, third-party API integration might become your app USP (unique selling proposition) and help your app to stand out from the crowd.
3. Convenient App
APIs make your app easily accessible via channels your app users interact with. By using APIs by Facebook for social login, Google Maps API for determining geolocation, or Paypal API for paying for an order, you make your app even more convenient to users, thus increasing their engagement.
4. Business ensigns
Make better data-driven decisions for your app functionality via analytics components such as usage patterns, device types, and geographical locations. Such insights are particularly useful for businesses that launched app MVP and are looking for ideas on app usability.